Breathing Air Systems

With Mark Schuster, President

“Over 3,500 fire departments rely on us for fast, easy access to the parts they need to keep their equipment operating.    Our website and ability to conduct e-commerce in a fast, convenient way is critical.”

Background

When someone makes an emergency call to the fire department, it means they need help. Fast!  Fire departments must keep their trucks and equipment operational 100 percent of the time. They do not have time to wait for parts, or go through a website to obtain parts that is difficult and time-consuming to navigate.
 
Breathing Air Systems in Columbus, Ohio is the nation’s largest supplier of BAUER Compressors and related breathing air equipment for fire departments. Over 62,000 products are available for purchase on the Breathing Air Systems’ website. Customer support is a critical component to Breathing Air Systems’ 45-plus years of success. But as times and customer shopping preferences have changed, Breathing Air Systems needed to evolve. 

The Problem
Breathing Air Systems needed to drive sales for their air compressor parts. To do so, their website had to be much more than an “online catalog.” The website needed to deliver a customer experience based on ease of use, speed and integration with back-end systems so processing orders could be faster and meet the time-sensitive urgency fire departments operate under.   

Features

Breathing Air Systems’ website and ecommerce experience needed to include:
●       High search engine rankings
●       A content management system that was flexible and easy to use
●       Integrate with existing accounting systems

“ I sat down with k2d and explained the needs of our target audience and what they needed from our website. They listened to what we needed, but went a step further through their discovery process. The result was k2d developed a solution that not only met all of our needs and the desires of our customers, but they developed a solution that was right for us. The CMS is easy to operate. They support us whenever we need it. And the integration with our back-end systems is just what we were looking for. ”

Results

The website experience k2d created supports Breathing Air Systems top priority - customer support and responsiveness.   Sales and search engine results not only put Breathing Air Systems at the top in their category, it offers ease of navigation and ordering exactly the part needed by the nation’s fire departments.   When time matters most, k2d developed a digital solution that offers the ultimate experience of convenience and control.